From campaign brief to settlement report — here's the full picture of how the Surge Engine turns coordinated creator posts into measurable marketing results.
Brands pay upfront with no guarantee of real results.
Likes and comments can be bought. Brands can't tell real from fake.
Individual posts get lost in the feed. One creator alone won't move the algorithm.
A six-step process that aligns incentives between brands and creators.
The brand fills out one page: company info, product details, campaign type, dates, and budget per creator. They pay upfront via Stripe.
Every campaign is manually reviewed before going live. Once approved, the campaign opens for creator bidding.
Verified creators bid their expected engagement rate and desired fee. This is the core of the Engagement Bid Engine.
The brand reviews bids and approves the creators that fit. They can see each creator's track record and bid details.
Weekly Surge: creators post across 7 days. Day-and-Date: everyone posts same day, same hour. The algorithm sees a wave.
The Surge Engine pulls real metrics from Instagram, calculates AES scores, and determines fair payment automatically.
The Aklopedia Engagement Score weights each type of engagement by how much intent it represents.
Saves (40%) — The strongest signal of genuine interest and the hardest metric to fake.
Shares (25%) — Someone found the content valuable enough to put their own reputation behind it.
Comments (20%) — Real comments show active engagement. The algorithm rewards conversation.
Likes (10%) — The most common action, but also the lowest effort. Weighted accordingly.
Creators are paid based on what they actually deliver — not what they promise.
Create your first campaign in minutes. One page, one payment, hundreds of creators.